Doctrine for Responsible MarketingIt may sound like grand standing when a company announces a “doctrine” of any kind - let alone one for responsible marketing. Nevertheless, I feel that the very nature of this marketplace requires it. Every day, somebody comes along with a new secret to energy reduction, a cost savings tool that stretches the imagination – and often, every known law of physics. And, as it turns out, our doctrine for responsible marketing has done very well for us. Our conservative estimates on energy savings have borne out extremely well – far better than hyperbole or over-the-top claims. We have a healthy and growing network of dealers who sell the residential version of Cool-n-Save – literally thousands of units since last year.
Sales growth was outstanding in our commercial business as well. We continue to perform well among major commercial property management companies, private property owners, and recently, domestic U.S. military installations.
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INNOVATION and CONSERVATION
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